CHOBANI GIMMIES
Design and Art Direction

Film Directed by Nadia Lee Cohen, Photography by Mari Juliano, and JimJam (Jimmy Marble)

Chobani Gimmies was a product range for kids. To build brand anticipation and come in big and bold with our launch. The film directed by Nadia Lee Cohen jumps around between people and places, live action and some animation.

To amplify the excitement of the launch, and to continue to encourage kids everywhere to be their true selves, Chobani gave all of its superfans the opportunity to get their hands on 25-30 limited-edition pieces.