CHOBANI SMOOTH YOGURT
Design and Art Direction
Illustrations by Fanny Gentle
One Show: Silver (2018)
Design and Art Direction
Illustrations by Fanny Gentle
One Show: Silver (2018)
As a modern Greek Yogurt brand introducing its first-ever “traditional” style yogurt, Chobani took inspiration from the look and feel of America’s golden era.
The illustrations were painted by hand, and referenced floral textiles and 1950-60s American wallpaper. While the vibrant colors contemporized the packaging.