CHOBANI SMOOTH YOGURT
Design and Art Direction

Illustrations by Fanny Gentle

One Show: Silver (2018)

As a modern Greek Yogurt brand introducing its first-ever “traditional” style yogurt, Chobani took inspiration from the look and feel of America’s golden era.

The illustrations were painted by hand, and referenced floral textiles and 1950-60s American wallpaper. While the vibrant colors contemporized the packaging.