Design Direction with Joakim Jansson and Rik Bracho

Chobani Display by Berton Hasebe, Chobani Serif by Christian Schwartz & Berton Hasebe for Commercial Type.

ADC Awards: 2× Silvers (2018), Bronze (2018); One Show: Gold (2018), Merit (2018).
In just 10 years, Chobani had grown from the vision of a Turkish immigrant into America's favorite yogurt brand. We embarked upon a journey that would take Chobani from dairy brand to wellness brand, using the creative concept "Fighting for Happily Ever After" as our guiding star.
Chobani Serif is a bespoke typeface intended to feel as if it were lifted from an antique book of fairytales. It’s influences include Clearface and Windsor as well as the sharper, geometric details of various slab serif and transitional faces.

© Gabrielle Lamontagne        Contact
© Gabrielle Lamontagne