CHOBANI WATERCOLORS
Illustration

In just 10 years, Chobani had grown from the vision of a Turkish immigrant into America's favorite yogurt brand. We embarked upon a journey that would take Chobani from dairy brand to wellness brand, using the creative concept "Fighting for Happily Ever After" as our guiding star.

Created a series of watercolors that were featured on over 40 Chobani products. The illustrations brought a hand-drawn quality that felt both familiar and contemporary, considered and imperfect.