CHRISTIE’S
Design Direction
Wordmark by Boris Meister and Seb McLauchlan, Creative Direction by Arsh Raziuddin
Design Direction
Wordmark by Boris Meister and Seb McLauchlan, Creative Direction by Arsh Raziuddin
Evolution of the identity of the auction house to create a cohesive global brand presentation that embodies the essence of luxury, quality, and legacy. Establishing strategic hierarchy and guidelines for Christie’s brand assets. The evolved wordmark, typography system, color palette and motifs ensure clarity and consistency.