DEAR ALICE
Design Direction

Animation by The Line, Music by Joe Hisaishi

The campaign was a celebration of Chobani’s growth as a mission-driven company well beyond yogurt. Inspired by the solarpunk movement and the brand’s ethos the campaign design and art direction portrayed an optimistic vision of the future in which humans treat the ecosystem with respect and care.

Through meticulous attention to detail, the campaign brought to life a solarpunk world, featuring advancements in everyday tools and technology. From kitchen innovations to agricultural practices, this depiction made the future tangible and resonant with audiences.