CHOBANI ZERO SUGAR – IMPOSSIBLY DELICIOUS
Creative Direction 

Directed by Roman Coppola (The Directors Bureau)

Concepted and designed the launch campaign of the new product including print, digital, and a television spot directed by Roman Coppola from The Directors Bureau.

Chobani with Zero Sugar is a revolutionary product with zero sugar, zero lactose, zero artificial sweeteners, and less than 70 calories. In the spot, a fast-paced game of telephone took place between neighbors to capture the excitement around the new snack. The circular motif encapsulates the idea of Zero throughout the film.