CHOBANI ZERO SUGAR – IMPOSSIBLY DELICIOUS
Creative Direction
Directed by Roman Coppola (The Directors Bureau)
Creative Direction
Directed by Roman Coppola (The Directors Bureau)
Concepted and designed the launch campaign of the new product including print, digital, and a television spot directed by Roman Coppola from The Directors Bureau.
Chobani with Zero Sugar is a revolutionary product with zero sugar, zero lactose, zero artificial sweeteners, and less than 70 calories. In the spot, a fast-paced game of telephone took place between neighbors to capture the excitement around the new snack. The circular motif encapsulates the idea of Zero throughout the film.